Adverts are the most common form of persuasive writing you’ll find. On TV, in magazines and on websites, you’ll find people using writing to persuade you to buy things.
Think about the sort of words people use in adverts. Because people are trying to make their products sound good, you’ll hear lots of positive, persuasive words such as great, free, improved, brilliant and exclusive.
People also use persuasive writing to convince you that their point of view on a subject is right, or that someone else’s point of view is wrong. You’ll find this sort of writing in newspapers, magazines and leaflets.
