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Poor questionnaire questions
How a question is phrased is very important, so it is useful to be able to spot a bad one.
Have a look at the following questions. Can you spot any problems with them?
- Question
You support Arsenal, don't you?
- Answer
This is a biased question. The interviewee might feel pressurised into saying 'yes'. A better question would be: 'Which football team, if any, do you support?'
- Question
Are you a criminal?
- Answer
It is unlikely that you will get a truthful answer to this, especially in a face-to-face interview!
- Question
Do you think maths is:
- a very interesting subject
- quite an interesting subject?
- Answer
This is biased in favour of maths, and it does not cover every possible answer.
Links
On bbc.co.uk
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