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Website style

You should keep a consistent house style. Use the same font, sizes and layout throughout the site. This gives a more professional impression than constantly chopping and changing between different pages.

Ideally, you should come up with a few ideas for fonts, layouts and colour schemes and then test them on members of your target audience. Remember to include details of this testing when writing your reviews and evaluations.

Website style tips

  • Have consistent left-hand navigation on each page.
  • Don't have too much text on one page - people don't like scrolling down pages.
  • Break text up using bullet points, short paragraphs and tables. It's more difficult to read text on screen than it is on paper.
  • Keep graphics to a minimum. Graphics increase the page weight and increase the time pages take to download.

Take a look at the image below. It's a classic example of a badly designed website! Make sure you avoid using garish colours and patterned backgrounds.

bad webpage design with bright colours, unreadable fonts and poor images

Too many colours and unreadable fonts make websites unattractive.

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