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Presenting information

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When presenting information, consider the audience, purpose, content and structure. Present the information clearly, making use of features such as bullet points, colour and line spacing. Use appropriate resolution and file types for images.

Audience and purpose

The publications you create will need to serve your purpose and appeal to your audience. Your content and style will vary depending on whether you want to convey a formal [formal: In the style of the traditional and accepted standards. Formal writing uses proper English and no slang terms. ] or informal [informal: A more relaxed and less rigid style. Informal writing is often friendly and can include slang terms. ] tone.

An effective publication should match the needs and interests of its users, so consider the target audience before you even start your design. Having a clear perspective of the target audience will ensure you produce a publication that is fit for purpose.

You approach people differently depending on how well you know them and their age group. It's the same in writing. However, a slightly more formal tone is usually taken in any type of writing. If you're writing for a young audience, use a more informal style.

Check out the Writing your report section from Managing projects for more information.

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