A multimedia product should meet the needs and interests of its users. Therefore before you begin to design your product, you should consider the audience and the product's purpose.
Good multimedia [multimedia: the use of several types of media outputs from a computer in order to give the user a richer and more interesting experience ] design is about considering who will use the product, why they want to use it, and how they will use it. An effective multimedia product should match the needs and interests of its users, so remember to consider the target audience before you even start your design.
A multimedia product may have several different audiences. It is important to tailor the look, feel and tone of your product to the different types of people who will use it. You must also consider the purpose of your product - whether it is meant to educate, inform or sell.