Sample answers

Teresa wrote: I would advertise in the local newspaper, and on the radio. It would be cheap, and most of the consumers would be local. I would also use sales promotion.

Examiner's note

Teresa has the right idea, but the question asks for two examples, and requires two reasons. She has given two examples but only given one set of reasons and this will lose her marks. She also needs to give far more explanation, eg why she would use a sales promotion.

Exam questions are usually based on case studies. The examiner will want to see that you understand the principles of marketing, and can apply them to a real-life situation.

Gary wrote: I would advertise in the local newspaper, as it is cheaper than other forms of advertising, and most of the market would live locally. I would also use a discount voucher scheme as sales promotion to increase the sales of our boot and other products.

Examiner's note

Gary has answered the question quite well, and given good reasons. He would get a much better grade, however, if he gave more detail, and used business terms (see Gillian's answer).

Exam questions are usually based on case studies. The examiner will want to see that you understand the principles of marketing, and can apply them to a real-life situation.

Gillian wrote: I would advertise in the local newspaper, as it is cheaper than other forms of advertising, and would reach my intended target market [target market: the end-user or consumer group to whom the manufacturer aims to sell ], most of which would probably be local. I would also use a discount voucher scheme as a form of sales promotion. It would give a 10% discount to our customers on any future purchases of our products. This should lead to increased sales of the rest of our product range, as well as making our boot more attractive to consumers in terms of value for money.

Examiner's note

Gillian's answer would probably get an A grade. She has answered the question thoroughly, given good detailed explanations, and shown that she can use business terms, like target market, product range and value for money.

Exam questions are usually based on case studies. The examiner will want to see that you understand the principles of marketing, and can apply them to a real-life situation.