The marketing mix
The law gives customers protection against unfair selling practices. You do not need to know specific Acts but you do need to understand how fair trading regulations protect consumers.
The consumer has basic legal rights if the product is:
This Act says that all products have to be of a 'satisfactory quality'. This means that they have to:
According to the Trade Descriptions Act, false or misleading information must not be given about products. For example, accurate information must be given about who made the product.
Fake designer goods that are marketed as genuine are a clear breach of the Trade Descriptions Act.
This Act protects you when you borrow or buy on credit. The Consumer Credit Act states that:
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