Elements of the marketing mix

The marketing mix is the combination of product, price, place and promotion for any business venture.

Marketing Mix

No one element of the marketing mix is more important than another – each element ideally supports the others. Firms modify each element in the marketing mix to establish an overall brand image and unique selling point [Unique selling point: The unique thing about the product that makes consumers buy it. This can be branding, packaging or a feature of the product. ] that makes their products stand out from the competition.