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Art & Design

Assessment Objective 1

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Assessment Objective 1: Developing ideas

AO1 is about developing ideas from a starting point to a final piece. This is done through mind-mapping, sketches and studies related to the work of other artists, designers and craftspeople. You need to analyse and understand these contextual sources, and develop your ideas in a personal way.

Selecting a starting point

You will be given a starting point, theme or design brief. For the Externally Set Assignment or Set Task, you will be given a choice of starting points. You might have the opportunity to write your own brief.

Before you decide on a starting point, consider:

  • Will your choice keep your interest?
  • Will you be able to make best use of your abilities and strengths?
  • Will your theme help you to develop your skills and understanding?
  • Are suitable source materials such as objects, artefacts, images and books available?

You could start your development work by:

  • making observational studies
  • looking at the work of other artists or designers in galleries, exhibitions, books or on the internet
  • experimenting with materials, processes or techniques. Find out more about materials, processes and techniques in AO2.

Remember - for coursework you will be developing new skills, but for the Externally Set Task you should use processes, media and techniques which you're confident will work.

Consider two or three starting points and use a mind-map, spider gram or mood board to explore them before making a final choice. Don't spend too long on this as you will need to focus your time and energy on only one theme for a project.

Checklist

When selecting a starting point, have you:

  • used a mind-map, spider gram or mood board to consider a range of possibilities?
  • chosen a starting point that will keep your interest?
  • chosen a starting point which makes best use of your strengths and abilities?
  • chosen a starting point that allows you to develop your skills and understanding?
  • found suitable source materials?

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