Teacher resources: Web layout masterclass
15 July 2013 Last updated at 10:58 BST
The BBC's Chris Buckler introduces a BBC Newsline special masterclass on how to write for the web.
Pupils from The Wallace High School in County Antrim work with web expert Dan Hurley to learn some of the simple tricks which help make a story work well online.
Whether it's thinking about the sort of language you use or the layout of the page, these tips will get people clicking on your reports - and then stay there!
You can read a transcript of the video here.