Twitter and press releases: Ways to promote your stories

School Reporter taking photo There are many ways to give your reports the widest possible audience

Your students have worked hard preparing for News Day and are looking forward to their reports going live on 21 March.

But what do you do if you want to let other media outlets know about your brilliant stories?

We've come up with some tips to help your students spread the word about their work.


Local press are always looking to cover interesting events such as School Report News Day.

Useful resources for promoting your news

However, journalists are often busy and won't necessarily have the time to visit your school.

How about writing a press release

Why don't you take the initiative and write the story for them. That way your school stands a good chance of appearing in the paper.

Newspapers often refer to stories sent in by the public as press releases - they are details about an event released to the press.

Your press release should contain the facts - what, who, where, when and why - and opinions. These can be in the form of quotations from your classmates and teachers and try to get a balance of opinions.

Don't forget to attach photographs with captions. Take the photographs yourself so you can be sure you are not breaking copyright law.

Before you send your press release out, double-check what you have written to make sure all your facts are correct.

Here's some more handy hints about how to write a press release .


Twitter logo

Although tweets are a maximum of just 140 characters long, the impact of the social media website on journalism has been huge.

Lots of journalists now use Twitter to showcase their stories to a wider audience.

It can be a way to promote text, video and audio stories, so they reach more people.

Any use of Twitter or social media for School Report purposes should comply with your school's social media policy, and we strongly recommend it is done in a supervised capacity.

It is best to have a teacher tweet from an official school Twitter account and don't forget the service is aimed at people aged 13 and over.

Find out more about using Twitter here.


Another way to spread the word about School Report is to tell students in another year group about the project during an assembly.

School Reporters can talk about the stories they are covering, but also about the skills they have learned, such as researching stories, gathering facts and opinions, writing scripts, operating equipment, editing reports and presenting them to an audience.

They can share tips they picked up along the way.

It is a way to get the whole school excited about the project.

Putting up BBC News School Report posters around the building can also help publicise the project.

School Report resources

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