Our audiences are at the heart of everything we do. We reach new audiences through projects that bring us into direct contact with the public, charities and partners in education, industry and the broadcast sector. This work is extensive and features a broad range of activities which help us better understand what our audiences want from us.
Working with charities
The BBC supports various causes in the UK and around the globe with our three corporate charities. They are:
Our creative programming aims to engage the widest possible audiences in the work of the charities – both in the UK and internationally. Our annual telethons for BBC Children in Need and our established partner Comic Relief, which alternates its appeals between Red Nose Day and Sport Relief, have become national events that see our audiences taking part on a huge scale in order to raise money for worthy causes.
As well as the annual appeals, we broadcast regular national, regional and local appeals throughout the year which help raise the profile of a wide range of charities.
We also work with community organisations and charities on activities that allow our staff to share their skills and experiences. These projects connect our staff directly with their audiences, particularly those we’ve identified as harder to reach, in order to gain insights that impact on programme-making decisions.
The Community Doorway programme from BBC Outreach & Corporate Responsibility invites charities and community groups based close to our larger staff sites to apply to work on one-off projects with support and expertise from BBC staff volunteers.
We want to be a good neighbour in the communities where we have large numbers of staff. Much of this work focuses on Salford, Greater Manchester and the two London boroughs of Westminster and Hammersmith & Fulham. In addition to the Community Doorway, we offer work experience, challenge days and training schemes for people living on our doorstep, which in turn help us employ a diverse range of people from within our local communities.
BBC Corporate Charities
BBC Children in Need supports small and large organisations which empower children and expand their life choices.
BBC Media Action uses media to transform lives around the world and bring lasting change in developing countries.
BBC Performing Arts Fund supports performing arts individuals, community groups and organisations through grants, mentoring and advice.