BBC R&I Annual Review 2003-2004
Audiences are at the heart of everything we do at R&D, even though much of our work is not directly seen or heard.We develop and test the technology for new services, and we get those services to our audiences by planning playout and distribution systems; and by experimenting with new kinds of receiver.
We are transforming audiences’ experience of the BBC through interactivity and by transmitting data for electronic programme guides and new ways to select and record programmes. Some of our work looks further ahead, changing the whole structure of broadcasting to bring the benefits of digital TV, radio and the internet to all.
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