The Production Magic work area investigates the application of image analysis, computer vision and tracking technologies to broadcasting. Applications range from the inclusion of synthetic 3D elements in TV production, to techniques for extracting 3D information from images to assist the production process or create new forms of content.

This technology offers the programme-maker exciting possibilities for creating a new look, as well as the prospect of cost savings, for example by creating a virtual environment that would be too expensive to use in reality.

Our work ranges from relatively short-term projects that address the immediate needs of production, through to longer-term projects where we are conducting fundamental R&D that has the potential to radically change the way that programmes are made in the future.