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Jiri is an interaction designer for BBC R&D's Internet Research & Future Services team. He prototypes future media experiences, innovative ways for content discovery across media. and is interested in researching how new technologies fit in people's daily lives.

Before joining the BBC, Jiri worked as an UX consultant for several agencies on a range of consumer and corporate digital products, from National Rail Enquiries mobile apps and Freesat set-top box interface to Canon Irista cloud platform and American Express internal tools.

Jiri studied Human-Computer Interaction with Ergonomics (MSc) at UCL and also holds a degree in Graphic Design.

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