Photo of Adrian Woolard

Adrian is Head of North Lab and is responsible for the User Experience and Connected Studio teams.

Since 2012, Adrian has been responsible for Connected Studio - an innovation programme which provides the inspiration, support and platform to help keep the BBC at the cutting edge of online innovation. Find out more at

Adrian's research focus is exploring changing relationships between content, audience and technology in the emerging multi-genre and multi-platform environment. He is section lead for the User Experience & Accessibility group, a multi-disciplinary group with expertise in human factors and interaction science. The main work areas are focused on Future User Experience & Formats, Accessible Interfaces, Production Tools & Processes and Media Accessibility.

Adrian's previous research has been on areas related to new interfaces such as augmented reality, pervasive computing, the growth of participatory media and the potential value of game design to create new forms of education and entertainment.