BBC HomeExplore the BBC
This page has been archived and is no longer updated. Find out more about page archiving.



BBC Homepage
BBC Radio
BBC Radio 4 - 92 to 94 FM and 198 Long WaveListen to Digital Radio, Digital TV and OnlineListen on Digital Radio, Digital TV and Online

PROGRAMME FINDER:
Programmes
Podcasts
Schedule
Presenters
PROGRAMME GENRES:
News
Drama
Comedy
Science
Religion|Ethics
History
Factual
Messageboards
Radio 4 Tickets
Radio 4 Help

Contact Us


factual
You and Yours
MISSED A PROGRAMME?
Go to the Listen Again page
You and Yours
Fan-sumerism
03/03/2008
Social advertising

‘Fan-sumerism’ is the name given to the growing practice of companies targeting social networking sites to encourage ‘friends’ to be ambassadors for their products.

Guests:
Gordon MacMillan, Editor of Brand Republic
Becky Hogge, Executive Director of Open Rights Group
Antony Mayfield, Head of Content and Media for iCrossing UK
Jeremiah Owyang, Web Strategist


Disclaimer
The BBC is not responsible for the content of external websites.
Listen Live
Audio Help

You and Yours - Highlights

Find out how to subscribe to this programme's podcast

PodcastHelp
You and Yours
Listen Again
Listen to previous editions
Browse by Category
Browse by Week
Call the Select Committee
Help shape Government policy and contribute to the House of Commons Select Committees
Care in the UK
Image: Care in the UKListen again to our month long series and try out the Care Calculator.


About the BBC | Help | Terms of Use | Privacy & Cookies Policy