A pink 'punishment bus' is the Isle of Wight's Crime and Disorder Partnership's answer to unruly, threatenting or disruptive behaviour on the school bus. Badly behaved youngsters are issued with a ticket for the 'pink peril' and arrive and leave school in the bus of shame.
The tactic of naming and shaming appears to be on the increase. But how effective is it?
Jenni is joined by Julie Bindel, founder of Justice for Women and, psychologist, Gladena McMahon to discuss whether shaming can ever be a useful method of behaviour modification.