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Why do shops stock such strongly gendered children's clothing? 8 October 2009
Girls clothes
Are they following trends or creating them?

Last week we delved into the pink and sparkly, or blue and butch, world of children's clothing. A quick glance round the children's department of most high street shops reveals clothes for pre-schoolers whose colours, styles and slogans firmly reinforce the age-old gender stereotypes. Abi Moore is just one of the parents who emailed last week to say she'd had enough little-girl-princesses and little-boy-train-drivers. She has co-founded a campaign group called PinkStinks to try to get the clothing industry to provide parents with more gender neutral clothes. She puts her points to the retail consultant Jackie Cook, who has been a children's clothes buyer for leading highstreet shops for over 20 years.


Pinkstinks
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