BBC HomeExplore the BBC


Accessibility help
Text only
BBC Homepage
BBC Radio
Woman's Hour - Weekdays 10-11am, Saturdays 4-5pm
Listen online to Radio 4


Contact Us

Like this page?
Send it to a friend!

 
Obesity
Pester Power 10 Aug 2007
Are adverts by food manufacturers responsible for child obesity, and how can you combat pester-power?

“But Mummy I want it!” How many times have you heard kids in supermarkets begging their parents for sugar-coated cereals, sweets and fizzy drinks? These items are often advertised with cartoon or film characters, offering free toys or access to online games.

With predictions that by 2010 more than one million children will be obese, advertising junk food to children has been banned on television in the UK. So why are food manufacturers using what some are calling underhand tactics to target youngsters through mobile phones, the internet and social networking websites? And what can parents do to combat pester-power?

Ritula discusses the issues with Miranda Watson food campaigner from Which?, Marina Palomba, legal director of the IPA and children's food expert and author Annabel Karmel.

"Fussy Eaters' Recipe Book" by Annabel Karmel is published by Ebury Press on 29th August 2007, ISBN: 9780091922849.


BBC Parenting
Raising Kids
IPA
Which?
Annabel Karmel
Chew On This

Disclaimer
The BBC is not responsible for the content of external websites.
Recent items about obesity
30 April 2009: Obesity
 
More items in the obesity Archive
Listen
Listen now to the latest Woman's Hour
Listen Now
Latest programme
 
Listen again to previous programmes
Listen Again
Previous programmes
 
 
 

Retired? Downsizing? Moving home to be nearer the kids?

We'd like to hear your stories about moving house

Maggi Hambling. Photo by Lucinda Douglas Menzies
Maggi Hambling
On her Easter images
 
Image: Find out how more about the Woman's Hour podcast
Podcast
More about Woman's Hour podcasts
 
 




About the BBC | Help | Terms of Use | Privacy & Cookies Policy