'The Truth Isn't Sexy' Campaign is being launched today and is designed to raise awareness amongst younger people about sex trafficking.
It challenges a youth culture that increasingly normalises and accepts the sex industry - even attaching a certain social cachet to ending up in a lap-dancing club, brothel or massage parlour - but does not face the realities for the vulnerable women caught in it.
Jenni is joined by Aimie Littler who spearheaded the campaign and Deputy Chief Constable Grahame Maxwell, programme director for the UK Human Trafficking Centre.
