Today Tory focus group results
Nick Sparrow, Managing Director of ICM
Today joined forces with the polling organisation ICM to conduct a focus group examining some of the larger questions facing the Conservative Party.
Participants in the group were all members of the Conservative Party. Many were active within the party and were on the whole younger than the average member.
Only two looked to be over 50 years old and none, to the relief of some participants attending, came from what they called the "blue rinse brigade".
This group cannot therefore be presented as a representative cross section of the membership and indeed no qualitative research could make such a claim.
It should be presented as a focus group among party members and activists, giving a range of opinions about the current state of the party, its future prospects and the leadership.
Click on the highlights below for more detail from the investigation.