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News and Current Affairs
SHOP TALK
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PROGRAMME INFO
Tuesdays 16:00-16:30
Intelligent and entertaining conversation about business, money, technology and workplace issues.

Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines.
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Listen to Shop Talk for 6 December 2005
PRESENTER
HEATHER PAYTON
Heather Payton
 
PROGRAMME DETAILS
Tuesday 6 December 2005

Internet search engines

It takes quite a bit to have your brand name enter the language as an everyday noun or verb. Thermos did it by becoming the generic name for all vacuum flasks, Hoover for all vacuum cleaners. For the internet-savvy, a company that's only seven years old has also achieved that marketing Holy Grail. If you want to find something on the web; you 'Google it'.

Internet search engines have become an intrinsic part of modern life. Just a few taps on the keyboard and you've hopefully found what you wanted - although quite possibly alongside several thousand other possibilities.

Despite falling short of the perfect service, the most popular search engines like Google, Yahoo, MSN, AOL and Ask Jeeves are huge global brands; with stock market values which reach well beyond the billion dollar mark. It's predicted that they could become the gateway to all of the world's information, and the starting point for our leisure time - something many experts didn't see coming.

This week's Shop Talk lifts the veil on how search engines work, how they make their money, and how important they could become to all our lives.

Guests

Lorraine Twohill - Head of European Marketing, Google

David Tansley - Technology Partner, Deloitte

Paul Morris - Director, Snowride Mountain Adventure

Scott Howard - Director, bigmouthmedia/Optimiser

Suranga Chandratillike - Founder and CEO of Blinkx

Google article from News Online
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