Newspapers have been around for almost four hundred years in pretty much the same format. And for some people the surprise is that they continue to exist like this at all.
But they and how we read them could be on the cusp of change...
Shop Talk looks at how newspapers are coping with a very powerful rival - the internet.
Most already have an internet presence and they in fact are the suppliers to the internet news sites that are giving them such a run for their money. The obvious solution seems to be to learn to make money from those internet sites rather than the old-fashioned ink-and-paper newspapers.
Recently that solution received the backing of none other than the media tycoon reckoned to be the canniest of them all - Rupert Murdoch. He's been buying several online businesses, declaring that online is the future and anyone who fails to grasp this will be an also ran.
So does the Murdoch seal of approval signal a sea change in newspapers as we know them - or was he just very late to the party?
