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News and Current Affairs
SHOP TALK
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PROGRAMME INFO
Tuesdays 16:00-16:30
Intelligent and entertaining conversation about business, money, technology and workplace issues.

Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines.
LISTEN AGAIN
Listen to Shop Talk for 6 September 2005
PRESENTER
HEATHER PAYTON
Heather Payton
 
PROGRAMME DETAILS
Tuesday 6 September 2005

Blogging

Blogging - web-logging - is a growing phenomenon of the 21st century. A form of on-line diary, a new blog is apparently started every second, with a total of 14 million worldwide, and still counting.

The nerdish image of the average blogger is arguably pretty accurate, but a few have come to reach public prominence. For example, the "Baghdad Blogger", Salam Pax, who now writes a column in The Guardian. There's also "Belle de Jour", writing spicily erotic stuff under the guise of a London call-girl.
But something in the blogosphere is changing. The people who want to sell us things are moving in, to what had become known as a particularly frank type of citizen's media, where unknown members of the public could find an audience. Now top executives of companies such as General Motors and Boeing do it. Will readers take them seriously? What benefits does a company get from a blog which it couldn't from its PR machine? And will big business muscling in on the bloggers' world kill it stone dead?

Guests

Adriana Cronin Lukas
Big Blog Company

James Cherkoff
Collaborate Marketing

Simon Phipps
Sun Microsystems

Azeem Azhar
Industry analyst

Heather Platts
Eie Flud and The Soap Blog

Thomas Mahon
Savile Row tailor, English Cut blog

More blogs and useful links:

Technorati
Tinbasherblog
Scobleizer
Our Social World

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