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PROGRAMME INFO |
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Intelligent and entertaining conversation about business, money, technology and workplace issues.
Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines. |
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PROGRAMME DETAILS |
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The Business of Choice
Is being spoilt for choice always a good thing?
The average supermarket consumer now has a choice of 83 different shampoos, 68 shower gels, 42 deodorants, 77 washing powders and 87 breakfast cereals. Do we really want that much choice?
We heard a lot about choice in the election campaign: choice over schools, choice over hospitals. But the people at Which? did research with parents and found that they didn't really want choice in schools - they just wanted a decent one, close to them.
The programme asks if choice really is all it's cracked up to be? Can it sometimes get in the way as we stand there, paralysed by the possibilities, afraid of getting it wrong and in the end doing nothing at all?
Guests:
Nigel Wreford-Brown
Former Creative Director, John Lewis Partnerships
Phil Evans
Principal Policy Advisor, Which?
Professor Barry Schwartz
Alexander Mackat
Fritzsch & Mackat Advertising Agency
Jolyon Connell
The Week
Mark Sinclair
CEO, Quickheart
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