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News and Current Affairs
SHOP TALK
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Tuesdays 16:00-16:30
Intelligent and entertaining conversation about business, money, technology and workplace issues.

Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines.
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Listen to Shop Talk for 17 May 2005
PRESENTER
HEATHER PAYTON
Heather Payton
 
PROGRAMME DETAILS
Tuesday 17 May 2005

The Business of Choice

Is being spoilt for choice always a good thing?

The average supermarket consumer now has a choice of 83 different shampoos, 68 shower gels, 42 deodorants, 77 washing powders and 87 breakfast cereals. Do we really want that much choice?

We heard a lot about choice in the election campaign: choice over schools, choice over hospitals. But the people at Which? did research with parents and found that they didn't really want choice in schools - they just wanted a decent one, close to them.

The programme asks if choice really is all it's cracked up to be? Can it sometimes get in the way as we stand there, paralysed by the possibilities, afraid of getting it wrong and in the end doing nothing at all?

Guests:

Nigel Wreford-Brown
Former Creative Director, John Lewis Partnerships

Phil Evans
Principal Policy Advisor, Which?

Professor Barry Schwartz

Alexander Mackat
Fritzsch & Mackat Advertising Agency

Jolyon Connell
The Week

Mark Sinclair
CEO, Quickheart

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