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BBC Radio 4 - 92 to 94 FM and 198 Long WaveListen to Digital Radio, Digital TV and OnlineListen on Digital Radio, Digital TV and Online

News and Current Affairs
SHOP TALK
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Tuesdays 16:00-16:30
Intelligent and entertaining conversation about business, money, technology and workplace issues.

Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines.
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Listen to Shop Talk for 12 April 2005
PRESENTER
HEATHER PAYTON
Heather Payton
 
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Tuesday 12 April 2005

Surprise and Anticipation

In the first of the new series, Heather Payton and guests discuss the creation of surprise and anticipation. We live in an on-demand society, where the consumer is meant to be both king and worldly-wise. So just how do businesses use eager expectation and the shock of the new to get us to buy their products?

Guests:

Judith Clegg
Associate Director, Egremont Group

David Muir
CEO, The Channel, part of WPP

Kevin McCullagh
Director, Plan

David Haimes
Managing Director, Tchibo UK

Joëlle Vanhamme

Rotterdam School of Management, Erasmus University

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