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PROGRAMME INFO |
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Intelligent and entertaining conversation about business, money, technology and workplace issues.
Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines. |
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PROGRAMME DETAILS |
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Surprise and Anticipation
In the first of the new series, Heather Payton and guests discuss the creation of surprise and anticipation. We live in an on-demand society, where the consumer is meant to be both king and worldly-wise. So just how do businesses use eager expectation and the shock of the new to get us to buy their products?
Guests:
Judith Clegg
Associate Director, Egremont Group
David Muir
CEO, The Channel, part of WPP
Kevin McCullagh
Director, Plan
David Haimes
Managing Director, Tchibo UK
Joëlle Vanhamme
Rotterdam School of Management, Erasmus University
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RELATED LINKS
Surprising Shoppers - report from BBC News
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See AlsoThe BBC is not responsible for the content of external sites |
