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Intelligent and entertaining conversation about business, money, technology and workplace issues.
Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines. |
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Heather: 4h 32m. ©ASI Photo |
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Running
Running has been around ever since our ancestors fled the woolly mammoths. As enough of them did so for the human race to survive, we have to assume that running came fairly naturally to these awkward-looking bipeds.
But this doesn’t completely explain why even in the dead of winter, our modern day streets and parks and pathways are littered with men and women, woolly hats pulled down low and heads bent into the wind as they trot along through the gathering darkness.
In case you hadn’t noticed, running is enjoying a boom. It was also extremely popular in the 1980’s, but this time it’s different, the hard men in singlets have been joined by the happy plodders, young mums who want to get fit, middle aged folk whose expanding middles are testament to happy hours in the pub.
Although running is supposed to be a cheap sport, almost all those people are more than happy to spend good money on not only shoes, but special clothes that stop you getting sweaty, all manner of electronic monitors, MP3 players, gels and sports drinks to give you energy, you name it. And that’s before you start on the physiotherapists and podiatrists!
So running is big business, and marathons are the biggest business of all.
But what is it actually like to run a marathon? Heather Payton dons her running kit and finds out..
GUEST LIST
David Bedford
Race Director of the London Marathon
John Brewer
Director of Sports Science for GlaxoSmithKline
Jane Emmerson
CEO of Get Kids Going
Paula Radcliffe
paularadcliffe.com
Rob Spedding
Deputy Editor of Runners’ World
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RELATED LINKS
Dublin Marathon
London Marathon
GlaxoSmithKline
Get Kids Going
paularadcliffe.com
Runners’ World
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