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BBC Radio 4 - 92 to 94 FM and 198 Long WaveListen to Digital Radio, Digital TV and OnlineListen on Digital Radio, Digital TV and Online

News and Current Affairs
SHOP TALK
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Tuesdays 16:00-16:30
Intelligent and entertaining conversation about business, money, technology and workplace issues.

Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines.
LISTEN AGAIN
Listen to Shop Talk for 12 October 2004
PRESENTER
HEATHER PAYTON
Heather Payton
PROGRAMME DETAILS
Tuesday 12 October 2004
An image ofa Victorian card by John Calcott Horsley.
A Victorian card by John Calcott Horsley

GREETINGS CARDS

Perhaps you didn't know but in Britain we send more greetings cards per head than any other country in the world.

Even more than in America where they invented Fathers' Day after the war and the more recent 'Personal Administrative Assistants' Day' which is in the process of replacing the less politically correct 'Secretaries' Day'.

There, the market is the biggest in the world by sheer numbers, but only 48 cards are sent per head compared with our 53.

Our market is worth 1.5 billion a year, and we spend more on cards that we do on tea and coffee. And it was in the UK that the industry was born 150 yrs ago by the man who was responsible for the penny post - Sir Henry Cole.

But, history aside, why do we send so many cards and why, in this regard, are we so unlike our cousins in continental Europe?

And can men in any numbers be persuaded to buy cards. Currently 85% of all purchases are made by women. And in the future might the industry come under threat as e-greetings - on computers and mobiles - come of age?

GUESTS

David Orr
president The Greeting Card Association

Janie Markham
The Art Group

Mike Bugler
Clinton Cards

Sandra Louden
greeting card message writer & Author: Write Well & Sell: Greeting Cards & A Few, Choice Words: Short "Do-Able" Writing That Sells

Sarah Danby
co-founder Cinnamon Aitch

Tom Hewlett
The Portland Gallery

Will Walsh
founder Sharp Cards



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