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News and Current Affairs
SHOP TALK
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Tuesdays 16:00-16:30
Intelligent and entertaining conversation about business, money, technology and workplace issues.

Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines.
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Listen to Shop Talk for 15 June 2004
PRESENTER
HEATHER PAYTON
Heather Payton
 
PROGRAMME DETAILS
Tuesday 15 June 2004
fawlty towers: waldorf salad
Basil Fawlty explains Waldorf Salad ingredients

Complaining

Shop Talk looks at what companies can learn from their customers' complaints.

If we're not satisfied with the way a company has treated us, we're now far more likely to complain.

A survey last year found that 16 per cent of us make a complaint every single time we're dissatisfied, with a further 36 per cent making a fuss on most occasions. The number is increasing year on year but as we complain more, companies are increasingly having to sit up and take notice and even learn from our complaints.

Customer relationship management is becoming big business and vital to a company's competitiveness. Keeping a customer is now often down to how good an experience he or she has with the company.

Shop Talk asks whether companies are now getting better at responding to complaints, and looks at how they are changing the way they deal with their customers.

Guests

Mark Grieves
Beyond Philosophy, consultancy which specialises in customer service

Christine Francis
Head of consumer and legal affairs, Cosmos Holidays

Andrew Dunn
Head of Customer Service, Yorkshire Water

Alan Gordon
Route director, Stena Line Stranraer-Belfast ferry

Joe Pine
American business guru and co-author of The Experience Economy
Report on Simplythankyou.com, a company which sends out gifts on behalf of companies that want to apologise.

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