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SHOP TALK
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Tuesdays 16:00-16:30
Intelligent and entertaining conversation about business, money, technology and workplace issues.

Presented by Heather Payton, each programme picks up on trends and returns to stories that have moved out of the headlines.
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Listen to Shop Talk for 22 October 2002
PRESENTER
HEATHER PAYTON
Heather Payton
 
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Tuesday 22 October
Consignia

'What's in a Name?'

There was a time when names gave you a hint of what their owners did, like British Steel or the Post Office. But these days that's all changed and companies today are just as likely to have a name that bears little or no relation to what they actually do, promoting themselves with made-up, Latinate names.

And it's not just business either, but public services, education, and politics have jumped on the bandwagon too. So why this fashion for renaming? And does it actually work?

Guests:

Tony Thorne - Head of the Language Centre at Kings College London

Steve Manning - Igor - cutting edge naming company based in Sausalito, CA

Rob Tracey - MD of Skoda UK

Mark Rigby - Six Continents PLC, director of corporate affairs

Dr Willie Black - Nominet, Chief Executive

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