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News and Current Affairs
NICE WORK
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Tuesdays 16:00-16:30
Nice Work is Radio 4's essential guide to working life in Britain today - we aim to cut through the jargon to get to the heart of what matters.

Email the programme at nicework@bbc.co.uk
LISTEN AGAIN
Listen to Nice Work for 6 July 2004
PRESENTER
PHILIPPA LAMB
Philippa Lamb
PROGRAMME DETAILS
Tuesday 6 July 2004
An example of Edward De Bono's Six thinking hats.
Edward De Bono's six thinking hats


Creativity in the workplace

Creativity is the new buzz word in organisations. It's being seen as the way to get ahead and mark yourself out from your competitors. But this current trend has gone way beyond the traditional creative industries such as advertising - it's now spread across all sectors from heavy industry to GPs' surgeries.

Philippa Lamb asks why this has become so important and how it's being applied to workforces across the country.

This week's Nice Work examines different approaches - from bringing in creative people from the arts world (as they've done at the consumer goods giant Unilever) to changing the way they work on the shop floor (at Weir, a pump manufacturer).

And Philippa is given a tour of the creative offices of the design consultants Ideo.

Guests

Dennis Sherwood
The Silver Bullet Machine Manufacturing Company

Dr Curt Carlson
Chief Executive SRI

Professor Adrian Furnham
Professor of Psychology, University College London

Contact Us

You can contact us by emailing: nicework@bbc.co.uk.

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