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News and Current Affairs
IN BUSINESS
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Thursdays 20:30-21:00
Rpt: Sundays 21:30-22:00
Peter Day examines trends and developments in industry and the world of work.

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The Editor
In Business,
1210 BBC White City,
London
W12 7TS
LISTEN AGAIN
Listen to In Business for 17 June 2004
PRESENTER
PETER DAY
Peter Day
PROGRAMME DETAILS
Thursday 17 June 2004
An image of the cast from The Office.
The changing face of office jargon


In this week's programme...

Mind Your Language

We all deal with language every day – mostly without thinking about exactly what we’re saying. And in the world of business that’s been compounded by the growth of 'management speak' – words that don’t mean what they seem.

Phrases you can just throw into a meeting to make it sound like you understand the latest fads.

But the words we use and the way we use them can have a profound influence on the people we’re talking to. Just changing one word can transform a listener’s view of us and our organization.

So how can you harness this incredible power to change an organization?

Guests

Fiona Czerniawska
Management Consultant & Author of Corporate Speak.

David Collins
Reader in Management, University of Essex

Armando Iannucci
writer & broadcaster

Barry Gibbons
Former CEO, Burger King & author of several business books

Ben Williams
Ben Williams Corporate Psychology

Mark Curtis
Director, Fjord Network. Former director, RazorFish

Allan Leighton
Chairman, Royal Mail.

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