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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
Insight into business from the people at the top
The Bottom Line
The Bottom Line is now welcoming television cameras into the studio - after broadcast on BBC Radio 4, the programme will be available on two television networks and online as well as on the BBC World Service.
Go beyond The Bottom Line with The Open University
Programme details
14 March 2009
Listen to this programme in full
Evan Davis
Advertising and hindsight are our topics this week.
It surrounds us all day long – on television, in our computers and phones, outside our cars and even at the bus stop. But with new technology on the march along with a recession, has advertising had its day?

Consumers everywhere are getting increasingly more savvy and less responsive to marketing messages – so how do advertising companies keep up? We talk to the boss of one of the biggest to find out.

Plus, hindsight is always perfect but does it ever help? We ask the panel if they would have done anything differently two years ago if they'd known what was about to happen to the global economy.

Guests:

Richard Brown
Chief executive of Eurostar, the train company that connects London with the continent.

Guy Laurence
Chief executive of the UK arm of mobile phone company Vodafone.

Sir Martin Sorrell
Chief executive of the world’s biggest advertising company, WPP.
About the programme

The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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