The Bottom Line is now welcoming television cameras into the studio - after broadcast on BBC Radio 4, the programme will be available on two television networks and online as well as on the BBC World Service.
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This week, is it too soon for companies to prepare for the upturn, whenever it might happen?
Unemployment is rising and inflation is on the wane. With so much uncertainty in the market at the moment, companies are being forced to take a long, hard look at what they’re charging their customers.
Presenter Evan Davis asks his guests how they decide what to charge for their goods and services, and how much the recession is forcing them to rethink their pricing. Is it as simple as bad news for the companies and good news for the consumer?
Evan also looks forward and finds out if his guests are planning for the upturn. Because we don’t know when it will come, but it will come - someday.
Guest information:
Sir Moir Lockhead
Chief executive of FirstGroup – one of the world’s biggest transport companies, (bus and train services in the UK; yellow school buses and the Greyhound bus company in the US).
Christina Domecq
Founder and chief executive of Spinvox, one of the country’s most exciting technology companies specialising in converting voice mails to text messages.
Tom Purves
Chief executive, Rolls Royce Motor Cars, the luxury car company, part of the German car maker BMW.
About the programme
The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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