The Bottom Line is now welcoming television cameras into the studio - after broadcast on BBC Radio 4, the programme will be available on two television networks and online as well as on the BBC World Service.
Go beyond The Bottom Line with The Open University
Evan Davis and his big business guests discuss moral responsibility and the real value of a brand.
Hedge funds reaped huge rewards during the boom years – but many are now feeling the pain of the downturn. On this week’s programme, Evan Davis asks Hugh Hendry, one of the U.K.’s most outspoken fund managers for a view from the inside.
And what’s the future of the PC? Evan asks Gordon Frazer, UK head of computing giant Microsoft. In an ever more mobile world, what’s the point of the big box which sits on a desk?
Finally, Jasmine Montgomery, MD of FutureBrand in the UK, explains how to put a monetary value on the potent combination of products, logos, public perception and other elusive ingredients which somehow makes up a brand.
Gordon Frazer UK managing director of computing giant Microsoft.
Jasmine Montgomery Managing director of leading consultancy FutureBrand.
About the programme
The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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