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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Insight into business from the people at the top
Programme details
22 November 2008
Listen to this programme in full
Evan Davis
On the programme this week: the Aldi effect, store displays and Europe.
One result of the credit crunch has been the so-called ‘Aldi Effect’ – shorthand for the tendency of customers to trade down to low-cost retailers as money gets tight.

This week on the programme we’ll find out whether the ‘Aldi Effect’ is real, and hear some of the secrets of the discount shops.

We’ll also chat about something that’s key in many other businesses besides supermarkets: store displays. How do you get prime territory – and how do companies control how their products will appear on the shelves? The panel will also discuss the challenges of doing business in Europe.

This is the last in the series – but we’ll be back in January.

Our guests this week:

Peter Casey
Managing director, Aldi

Ian McCaig
Chief executive, Lastminute.com

John Ridding
Chief executive, Financial Times

Sophie Tranchell
Chief executive, Divine Chocolate
About the programme

The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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