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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Insight into business from the people at the top
Programme details
26 July 2008
Listen to this programme in full
Evan Davis
Our last programme in the series looks at labour relations and selling to families.
'Our most important asset is our people'. It’s a cliché repeated time and again by bosses.

Unfortunately it’s of little help in a downturn, when bosses will have to make tough decisions about those valuable assets – namely, whether to keep them or let them go.

This week on the programme we find out how our panel deals with the labour force in tricky economic times.

We’ll also talk about selling to families. Can business build a successful strategy based on marketing to children and their parents?

This is the last programme in the current series – we’ll be back on air in October.

Our guests this week:

Dermot Halpin
President of Expedia, Europe, Middle East and Africa

PY Gerbeau
Chief executive, X-Leisure

Lizzie Vann
President, Organix
About the programme

The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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