Companies seem to worry about youth markets all the time. Take the high street banks for instance – they offer university students things like free overdrafts, five years of Railcards, even £100 cash up front.
Of course they’re trying to build brand loyalty at a time when people are starting to move into the world of adulthood. But is it the right strategy, considering that on average, the population is actually getting older?
We also talk about how email has changed the business world. It means that we can work across time zones and move data around at the click of a mouse – but it has also brought us spam and security headaches.
The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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