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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Insight into business from the people at the top
Programme details
21 June 2008
Listen to this programme in full
Evan Davis
Fraud and company names are Evan's topics this week.
We’ve heard a lot recently about a particular kind of fraud: identity theft. The Home Office estimates it costs £1.7 billion a year, but that figure includes things like lost taxes and police time – which are hardly the first things on our mind when we worry about someone swiping our personal details.

This week on the programme we take a look at how bad fraud in business really is, and ask whether identity theft has changed the way companies look at security.

We’ll also talk about names. Which ones work – and how do you know when a company name has reached the end of its life, and you need a new one?

This week we’ll find out why one of the most recognisable names in the insurance business will soon be no more.

Our guests this week:

Andrew Moss
Chief executive, Aviva

Alan Tattersall
Chief executive, Uswitch.com

Alice Avis
Chief executive, Sanctuary Spa Holdings

Eric Woolley
Chief executive, CPP
About the programme

The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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