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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Insight into business from the people at the top
Programme details
29 March 2008
Listen to this programme in full
Evan Davis
On the programme this week, staff loyalty and sponsorship.
On the programme today Tanya Beckett will be talking about staff loyalty. The days of a job for life are long gone, and these days it’s not unusual to have a long list of previous employers on your CV. So in this age of decreasing staff loyalty, how do companies manage to keep hold of their employees? And where do they draw the line between keeping hold of employees, and refreshing their business with new blood?

Also on the programme – sponsorship. With the company of one of our guests acting as the official sponsor of the Oxford & Cambridge University Boat Race, we’ll be asking how companies choose which events to back, and what advantage sponsorship can bring.

Our guests this week:

James Smith, Shell UK

David Andrews, Xchanging

Charlie Mayfield, John Lewis Partnership

Stephen Kelly, Micro Focus

The Bottom Line returns with a new series on Saturday 31st May.
About the programme

The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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