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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Insight into business from the people at the top
Programme details
6 October 2007
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Evan Davis
On the programme this week, Evan Davis and guests discuss rumours and research.
Most of us at one time or another have passed along a juicy tidbit of information, even if we weren’t quite sure if it was true. But when those seemingly harmless whispers spread, they have the potential to destroy reputations.

This week the panel talks about rumours – how they handle public speculation about their companies, and what they do about watercooler chit-chat inside their businesses.

We’ll also discuss research. It’s an essential area for any company that wants to stay competitive. But ploughing cash into researching tomorrow’s products can come at the expense of today’s profits. We’ll find out how our panel strikes a balance.

Mick Buckley
President and chief executive, CNBC Europe

Keith Butler-Wheelhouse
Chief executive, Smiths Group

Rita Clifton
Chairman, Interbrand

Greg Gianforte
Founder and chief executive, RightNow Technologies
About the programme

The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
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