In the first of a new series, Evan Davis and guests discuss the bank credit crisis and how to restore public confidence in companies in trouble.
For generations we've trusted banks to look after our money but recent events in the industry have shaken public confidence.
In the first of a new series of Radio 4's business discussion programme "The Bottom Line" we ask why the banks got into trouble and what lessons can now be learnt. We also look at the degree of risk taken in business and ask how much is acceptable. And when it's time to pick up the pieces what can a company in crisis do to restore a tarnished image?
Kate Robertson
UK Group Chairman of Euro RSCG Worldwide, the fifth largest global advertising agency network.
David Levin
Chief Executive Officer of United Business Media, that has interests in trade magazines and business exhibitions.
David Pitt-Watson
Chair of Hermes Equity Ownership Services. Hermes is owned by and runs the BT pension fund.
About the programme
The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
