Home delivery and customer churn are the topics this week.
Only 20 years ago, nearly three-quarters of households in the UK had milk delivered directly to their doorsteps. The industry has been in decline since then, but internet selling along with a drive by the leading supermarkets has reawakened our interest in home delivery.
On this week’s programme, the panel discusses the logistics, the problems and the opportunities created by taking their products directly to the consumer.
Our second topic this week is churn – in other words, the process of adding new customers and trying to stop the old ones from leaving. We find out how much businesses are willing to spend to lure new customers in, and what they do to prevent fickle consumers from jumping at a rival’s good deal.
The Bottom Line cuts through confusion, statistics and spin to give you a clearer view of the business world through discussion with people running leading and emerging companies.
