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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Insight into business from the people at the top
Programme details
24 March 2007
Listen to this programme in full
Evan Davis
For the last programme in the series, our topics are public private partnerships and establishing a brand.
How far should the government go in hiring private companies to run public services? That may seem like question for politicians but it’s also one with huge implications for business.

This week we look at the details of public private partnerships with one of the biggest players in the field, and ask whether companies in this sector are good investments.

We also talk about establishing a brand. How difficult is it to muscle in on a crowded marketplace dominated by a host of big names? Our guests tell what inspired their brand names and share their strategies for getting their new products off the ground.

This is the last programme in the current series. The Bottom Line is back on air in June 2007.


Guests this week:

Kevin Beeston,
Chairman, Serco

Wilfred Emmanuel-Jones
Founder and managing director, The Black Farmer

Nicola Horlick
Founder and chief executive, Bramdean Asset Management

About the programme
 
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
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