This week we ask our guests about social enterprise and storytelling.
There are foundations for it and books about it, but what do we really know about the term ‘social enterprise’? This week all of our guests say they’re running social enterprise organisations. So we start by asking them what the term means – and we also find out whether their way of doing business will be the dominant model of the future.
And once upon a time, shrewd businesspeople discovered the magic of storytelling and the power of narrative. The panel discusses what kind of story lines appeal to today’s customers. We also find out how far the truth can be stretched in aid of marketing. When it comes to business, where’s the line between reality and fiction?