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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Insight into business from the people at the top
Programme details
17 February 2007
Listen to this programme in full
Evan Davis
This week we ask our guests about social enterprise and storytelling.
There are foundations for it and books about it, but what do we really know about the term ‘social enterprise’? This week all of our guests say they’re running social enterprise organisations. So we start by asking them what the term means – and we also find out whether their way of doing business will be the dominant model of the future.

And once upon a time, shrewd businesspeople discovered the magic of storytelling and the power of narrative. The panel discusses what kind of story lines appeal to today’s customers. We also find out how far the truth can be stretched in aid of marketing. When it comes to business, where’s the line between reality and fiction?

Our guests this week:

Fiona Reynolds
Director-General, The National Trust

Dame Anita Roddick (personal website)
Founder and non-executive director, The Body Shop

Tim Smit
Chief Executive, The Eden Project

Lizzie Vann
Chairman, Organix
About the programme
 
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
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