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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
The best of business from the people at the top
Programme details
18 November 2006
Listen to this programme in full
Evan Davis
This week our discussion includes learning from failure and how to spot the next big thing.
The biggest, wealthiest and most successful companies naturally get the most attention from the business press and broadcasters. But this masks the fact that failure is a key component of a dynamic economy. This week our guests talk about how to avoid failure, what to do if it can’t be avoided, and what they’ve learned from their own setbacks.

We also take a look at a positive way to ensure a company’s future: spotting new trends. Find out if our guests believe in market research – or if they eschew cold hard numbers and go with their gut instincts.

This week's guests:

Felix Dennis, founder and owner, Dennis Publishing

Rachel Elnaugh, entrepreneur and former owner of Red Letter Days

Bill Jordan, founder and chairman of Jordan’s Cereals
About the programme
 
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
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