On our programme this week, Evan Davis and the panel discuss whether you can really put a value on a brand, and whether nuclear has a role in Britain’s future energy mix.
Nearly everything we buy has a brand name attached to it, but how much is that brand actually worth? One answer would seem to be $1.65 billion, if the recent Google purchase of YouTube is anything to go by. We ask the top people behind the brands and the branders how they measure the value of a name.
And lest we get too caught up in the conceptual side of business, this week we also tackle the very real problem of how to make sure the light comes on when you flip the switch. Specifically, is nuclear power a low-carbon solution to the looming energy crunch – and is it perhaps in need of rebranding?
Evan's guests this week are:
Chairman of Interbrand
Strategic Development Director, ROK
Vincent de Rivaz
Chief Executive of EDF Energy
About the programme
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.