Showing you what's important in your ever-changing life.
22 July 2006
On this week's Bottom Line Evan Davis and his guests discuss modern consumerism.
How do we as consumers decide what to buy now we live in a world where our almost every need is catered for?
The programme looks at the changing nature of consumer behaviour and at the rise of "authenticity" as companies compete to convince consumers that their product has a more compelling story behind it. Is modern shopping only about packaging and emotional appeal?
Evan's guests this week are:
Chairman, WCRS advertising agency
Co-founder of Innocent Drinks
Chief Executive, Café Direct
also contributing ...
Co-Author of The Experience Economy
About the programme
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.