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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Showing you what's important in your ever-changing life.
Programme details
22 July 2006
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Evan Davis
On this week's Bottom Line Evan Davis and his guests discuss modern consumerism.

How do we as consumers decide what to buy now we live in a world where our almost every need is catered for?

The programme looks at the changing nature of consumer behaviour and at the rise of "authenticity" as companies compete to convince consumers that their product has a more compelling story behind it. Is modern shopping only about packaging and emotional appeal?
Evan's guests this week are:

Jonathan Browning
Chairman, Vauxhall

Robin Wight
Chairman, WCRS advertising agency

Richard Reed
Co-founder of Innocent Drinks

Penny Newman
Chief Executive, Café Direct

also contributing ...

Joe Pine
Co-Author of The Experience Economy

About the programme
 
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
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