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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Showing you what's important in your ever-changing life.
Programme details
17 June 2006
Listen to this programme in full
Evan Davis
Evan Davis and his guests this week talk about marketing, awards and foreign workers.
So how much do you have to spend in order to get your business message across? On average UK companies use up 7% of their turnover on marketing and advertising - Evan's guests reveal their secrets for telling the world about their products, without going overboard on the budget.

Are industry awards meaningless or do they actually have an impact on the success of companies? And what is the impact of having a global workforce? How are Eastern European workers changing the shape of their businesses?
Evan's guests this week are:

Robin Wight
Chairman, WCRS

Dawn Gibbins
Chairman and Founder, Flowcrete

Dr Michael Lynch
CEO & Founder, Autonomy

About the programme
 
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
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