Showing you what's important in your ever-changing life.
17 June 2006
Evan Davis and his guests this week talk about marketing, awards and foreign workers.
So how much do you have to spend in order to get your business message across? On average UK companies use up 7% of their turnover on marketing and advertising - Evan's guests reveal their secrets for telling the world about their products, without going overboard on the budget.
Are industry awards meaningless or do they actually have an impact on the success of companies? And what is the impact of having a global workforce? How are Eastern European workers changing the shape of their businesses?
Evan's guests this week are:
Robin Wight Chairman, WCRS
Chairman and Founder, Flowcrete
Dr Michael Lynch
CEO & Founder, Autonomy
About the programme
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.